We’re continuing on a quest to increase revenues by the end of 2005 and set yourself up for bigger successes in 2006. How is it going so far?
Think about expanding your target market or identifying a niche that you did not originally plan on – and specific steps you can take to make new business happen in them right away.
That’s what Lisa Haneberg did – fellow blogger here at All Business. She writes mid-level management books, among other things, and naturally identified corporations as a good target for her speaking, consulting and writing.
So did she turn down the offer from the Prime Minister of Thailand to speak in Bankok to 600 middle managers? Heck no! She was smart enough to flex what might be a more corporate discussion and tailored it to her new audience. She speaks more eloquently about the experience than I – however, I’m bringing it up to show a great example of how we need to take the blinders off – the tunnelvision of a single audience and know that you will get opportunities to tweak what you are selling to a wider net – or a different area than you had planned. You always have the option to say no – if it doesn’t fit in the grand scheme of things.
Think of who you are not selling to, and why. Is there a parallel market or group who should know about what you do?
Post your thoughts, and how things are going with sales – will you make your November number? Keep selling…