I currently donate my time twice or three times a month to teach classes to small business owners. I do so at the local
Even though the other topics I teach during the month are relevant and timely, we don’t get huge turnouts. We market them well, people who do attend say they are informative, interesting, and most of all useful. Over the 6 months we have been doing these classes, we have gotten excellent written and verbal feedback. Still, if we send out 2,500 – 5,000 well targeted invitations, we will get 8-10 attendees. Why is this?
I am a small business owner (partner) too, so I understand that it is very hard to set aside time to get continuing education. All the topics I personally teach are finance related. Hands on cash flow forecasting in the most beautiful well-equipped computer lab in
Webinars are somewhat new to the many opportunities for small business owners to gain some critical knowledge that will help them run their business better. They are extremely easy to attend. You simply reserve your spot on the webinar session, receive a confirmation email with a link that you click on which takes you to the computer portion of the presentation, then pick up the telephone and dial into a conference line to hear the audio. You can attend these webinars from the comfort of your office, without taking the time to leave your business or spend gasoline money getting to a distant classroom. If you only get one good idea of piece of information from the session, you will have won.
If you search the Internet for “Free small business webinars” you will find that there are many that are designed to sell you something. Unless you are looking to buy that particular service, these might not be the best choices. There are many available that spend a couple of minutes telling you about their business, then spend 50 minutes presenting a topic of interest, followed by 10 minutes of Q & A. The good ones start right on time and end on-time. They are highly worth it.
My company Business Finance Solutions offers several free webinars a month to small business owners, their bookkeepers, CPAs, and other interested staff. We have never turned anyone away, even our competitors who have wanted to attend. We have a good model of webinar that we urge others to offer and focus on providing a strong hour of education.
Strongly consider taking advantage of your local sources for quality education as well as webinars that have an interest to you. Here are our July offerings.
7/22/2008 Free Small Business Webinar