How to Market to Baby Boomers in a Digital World
Older consumers may be more online than ever, but their attitudes and beliefs remain distinct. Here are strategies for marketing to baby boomers as well as Gen X.
older consumers
Marketing to Baby Boomers: What Mature Consumers Want in 2024
The relationship older consumers have with technology is changing rapidly. Here's how to market to baby boomers in a way that resonates.
