Feminist groups are up in arms over KFC’s ‘sexist’ promotion.
Come up with your own creative solutions to market your business and you’ll build buzz, customer satisfaction, and renewed interest in your products.
Using “guerilla” marketing can be one avenue to make a big, and fun, impression on a small budget.
In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics.
Whether your goal is to develop a complete marketing plan or to focus on improving a specific component, this is the book for you. From competition and research to execution and expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas and values-where the major ingredients are time, energy and imagination, not hard-earned profits.