She rocked out with Apple Music, gave back to the community, and petitioned Congress for copyright reform. We look back on Taylor Swift’s smartest business decisions in 2016.
The right business name can make or break your company. We present a dozen helpful suggestions on how to come up with a business name that’s powerful, memorable, and connects with customers.
A social media marketing strategy is key to building a strong online brand. For many businesses, Pinterest has proven to be an important part of that strategy.
Email continues to be a successful channel to build and sustain strong customer connections. These three types of marketing emails will help you strengthen your brand.
In an age of high flash and low substance, there are simple ways to build brand trust.
The unlawful use of trademarked property and proprietary information can be devastating to a small business. It pays to employ safeguards to help ensure your trade secrets remain secret.
Midlife crises are fairly easy to recognize in others, but they’re often not so easy to recognize in yourself—and sometimes even more difficult to recognize when it comes to your company.
How do you find the one angle that will differentiate your brand from everyone else’s? The answer isn’t as clear as you might think.
Young entrepreneur Zee Ali is the Founder and CEO of Zee Group, which offers creative branding solutions to clients.
These are the most important–and most creative–ways to increase brand success, and to bring your business more visibility, clicks, and sales.