(This is part 2, see part 1 posted on 3/16/08)
Kami Huyse, of My Pro PR, pointed out that in today’s digital age, the speed of feedback is increasing. Blogs allow you to rapidly receive feedback, then get your message out to your customers and other communities. She related a story about one of her clients, “a large marine mammal park” that banned juice boxes with straws because the straws could choke the dolphins. Those parents with juvenile diabetes rebelled and posted about it in a JD forum. (Children with JD need the sugar in the juice in case their diabetes flares up.)
The marine park found the post and after an initial misstep involving “corporate speak,” had juice boxes with flip tops ready at the entrances within a week. During the decision making process the company participated in the discussion by updating people in the forum.
LinkedIn responded to a similar customer issue on their blog and was able to resolve it within one day.
Yes, there is a future for corporate blogs and for those run by small businesses. These blogs are a great way to rapidly get feedback from your customers and to get out in front with your breaking news. Plus, it’s a great way to differentiate yourself from your competition.