Supersize It? No Thanks!“Supersize It? No Thanks!”
Route 11 Potato Chips sticks close to its roots.
By Jackie Ross
“Forget the Fritos and drop the Doritos ? Route 11 Potato Chips snubs the corporate snack world, embracing the entrepreneurial spirit that feeds their distinctive crunch. With the tagline, ?The best things in life are still made by hand,? small-town chipmaker Route 11 (http://www.rt11.com) won?t be boxed in by vending machines or offers to expand. That?s because long before manufacturers and fast-food restaurants boasted ?all-natural ingredients,? owner Sarah Cohen was thinking organically. ?I like doing things on a smaller scale,? she says. ?We can make a really good product without compromising our production values. You can be more genuine. That?s the beauty of small business. You can feel the team spirit of getting the job done.?
– Hey! Success doesn’t have to be big and crazy. It can be small and controlled. Your personality and beliefs should fit your business and this young lady is doing a great job at it. Check it out! -ed.