Greetings from the road!
We have been in temporary housing for the past few days, staying at a great hotel near our home, enjoying the free hot breakfast each morning and the sound of the waterfall in the courtyard each night.
I have traveled a lot in my life. I used to pack up my car as a college girl and drive a day to visit my friend in West Virginia; I made the trip from Florida to Memphis quite a few times, solo, and used to do some camping by myself (now that I have girls I can understand my mom’s hesitation at this!)
Yet I was never a traveling business owner until a few years ago, and since the birth of our second daughter my husband and I have really only gone from California to Florida a few times to visit family. So this is the first time that as a business owner I really have done any extensive traveling.
I’ve learned a few things from Subway during this trip.
Yellow is a great marketing color. Honestly, have you ever driven past strip mall after strip mall in Southern California-or anywhere for that matter. After a while the beige buildings and their small business signs blend together.
What stands out? Bright yellow. Subway owners must have known this when they came up with their signature Subway sign, because I can spot a Subway shop no matter how tired my eyes get. The yellow pops out at me when nothing else does.
Also, how clever to advertise $5 foot longs? I know of another sub shop that I actually really love, and it is as close to my old house as Subway. Yet I wasn’t sure of the prices of their subs, and so I went to Subway two days in a row for lunch, splurging to buy the moving guys some food as well.
The thing is though that while the sub may be $5, by the time you purchase a drink and some chips you are paying a bit more. Still, $5 for a foot long is cheap, right? And Subway, as we know from Jared, offers some really healthy food options, much more so than the other fast food restaurants that I avoid.
So, Subway has been a hit this trip, and the funny thing is that I can recall traveling out here from Florida six years ago with my mother. We hit every Subway shop between Florida and LA on that trip, I believe. By the time I got here, I was sick of banana peppers, no matter how much I love those little things!
We will see if that happens this time around, as we leave on our cross country journey tomorrow. Our car is loaded, our old home packed up and our new life on the east coast awaits. We are excited and a little sad to go, particularly the four year old who has already made it clear she is going to be staying right here with her friends. I hope she changes her mind, as we really love her a lot. I’ll let you know, perhaps from Arizona, where we will travel to first!