Jared Fogle, the Subway guy who lost 245 pounds, has been increasingly marginalized by the sandwich chain. Subway has focused its recent advertising campaigns on value (i.e. the $5 footlong) and not health (i.e. losing a ton of weight by eating nothing but Subway sandwiches every day of your life.) Perhaps that’s why Mr. Fogle has been packing on the pounds, as this new photo taken at the Miami airport reveals. Apparently, Mr. Fogle is now free to eat other fare – and clearly he’s been making up for lost time. After ten years of nothing by turkey and veggie sandwiches, even a microwave burrito from 7-Eleven starts to look pretty good. Or maybe he can’t resist a bargain and has been doubling up on his Subway intake. Let’s just hope the paparazzi do not catch him in front of the Golden Arches – or he could kiss his golden ticket goodbye. Unless, of course, he’s shopping for a new sponsor.
PETA has bone to pick with KFC. We recently reported on PETA’s beef with McDonald’s over the cruel treatment of chickens. Now, the animal rights advocate is taking aim at KFC. Last week, PETA applied for a city permit that would allow it to display a five-foot statue in Louisville, where KFC’s corporate headquarters are located. A five-foot statue? That doesn’t sound so terrible, especially compared to PETA’s McCruelty campaign that depicted loveable Ronald McDonald as a knife-wielding manic who butchers everything in his path. Actually, in keeping with PETA’s love of the macabre, it is a statue of a bloodied, bandaged chicken with the words “KFC Cripples Chicken” inscribed on the base. Not that Louisville will ever let PETA display the “artwork”. KFC spokeswomen Laurie Schalow called the statue request “yet another despicable publicity stunt that we hope the city will have the good sense to disapprove.” Given the amount of money KFC pumps into Louisville, we’re sure the city council will chicken out and agree.
Burger King crushing competition. Looks like Burger King knows what it’s doing after all. BK franchisees are suing the company over its $1 double cheeseburger campaign, which they claim is a huge money loser. But Mark Kalinowski, a noted restaurant analyst at Janney Capital Markets, said that promo is crushing the competition. “We suspect that October-December deep discounting by Burger King may have caused Taco Bell’s U.S. same-store sales to weaken during Q4,” he wrote. Yum Brands Inc., the parent of KFC, Taco Bell and Pizza Hut, issued a weaker-than-expected forecast for fourth-quarter, warning that a “difficult consumer environment” would cause sales to decline 8 percent in the United States. Long live the King!