Anne Holland is fairly well known in marketing circles. She founded and grew MarketingSherpa into a very successful company and brand. She now runs a new firm called Anne Holland Ventures and has released a terrific new report entitled: Subscription & Membership Site Benchmark Report.
If you’re familiar with Anne’s work, you’ll know that she’s a scientist interested in testing and proving if something is true. This chart is a lesson for every industry naysayer who worries that ‘people won’t pay for online content because there’s too much for free.’
Anne Holland and team prove that people will pay for content by giving examples from their most recent research. You can download the research link from my Q4 Sales blog here.
TJ McCue is an online content specialist and founder of the Sales Rescue Team, a free website review service helping small business owners and entrepreneurs improve their online sales.