I just read a real nice whitepaper written by the fellas over at BusinessLogs.com. If you’re writing content for the web, I encourage you to read the whitepaper. It’s pointed at folks who are (or plan to) writing weblogs for their businesses, but really, the ideas they present are worth keeping in mind regardless of your motivation.
The big takeaway for me was the reminder about voice and humor. I swear, writing that series on ‘The Secret Art of Managing Your Boss‘ felt like writing a paper for grad school. Probably reads like it too, and for that I apologize. The fourth installment oughta be a little less stuffy. I’ll try real hard not to get caught up in pseudo-academic mode from now on.