Social networking is
all the rage. Some time back, social bookmarking got popular, but you don’t hear
much about it anymore. Del.icio.us is one of the more famous of the social bookmark
sites. The point of this post, and a soon to be posted one, is that great content
alone is not enough. People keep saying content is king: Like location, location,
location in real estate. Both of those are not absolute truths.
Content is probably
the most important piece of online marketing. But without savvy and smart placement
of that content, you live in that forest where a tree falls and no one, I mean no
person, hears it. Or reads it, in this case…
As I’ve said before,
I’m not an SEO expert, but I get to play around with concepts and technologies and
methods that surround it in my content work. And I see my content work for clients
move in the rankings when I use various tools that the SEO big players use.
Enter StumbleUpon — which is a social bookmarking site, but with
According to their site: “StumbleUpon uses ratings to form collaborative opinions on website quality. When you
stumble, you will only see pages which friends and like-minded stumblers have recommended. This helps you discover great
content you probably wouldn’t find using a search engine.”
So, how does one benefit from such a random act of marketing
or research? Well, I can’t explain the results as well as ProBlogger. Head over
there and check out this guest post
by Skellie. By the way, if you’re a blogger, you’ll love the way site owner
Darren Rowse breaks it all down and gives you tips for success.
I also found this short five tip post helpful at SEO
The little known fact about StumbleUpon isn’t that you just stumble
(or rate) a site and somehow it all comes together: You have to build a community.
Fortunately, it does not need to be a huge community. As your site gets stumbled,
you’ll see some value to your search engine rankings, plus (and this is a big plus)
non-search engine traffic will also flow your way. But, like everything else we
write about here, you have to get involved and work it. The social net only works
if you work it.
TJ McCue is brand evangelist for the Sales Rescue Team and chief
bottlewasher at Q4 Sales. He welcomes your
comments here or by email or with a Twitter
Follow.But most of all, I’m building out my StumbleUpon network…