How can your company story take flight from failure?…None of us like to fail, but if you miss the mark with your company story, you just simply have to try again. If your company suffers a setback, be honest and forthcoming.
Don’t exaggerate, tell the story and tell the truth. Don’t get beaten down by failure, use it to push your company forward in its messaging of survivorship!
Can you guess who uttered the below quote?
"We found that men of the very highest standing in the profession of science and invention had attempted to solve the problem (of flight)"?¦ But one by one, they had been compelled to confess themselves beaten and had discontinued their efforts. In studying their failures, we found many points of interest to us.”
If you answered Wilbur Wright, then you were correct.
The Wright brothers successfully turned disappointment into a revolution. Like their story, their invention took flight on December 17, 1903, and as they say, the rest is history.
Here’s a secret I share with companies that want to know how to tell their story. Sit in a chair with a tape recorder, a half-filled cup of flat soda, and a few dried pretzels. Now tell your imaginary seatmate the greatest story ever told about how your company is going to change the world with its invention, and how this dynamic invention is going to help your customers, business partners and investors.
And like the Wright brothers, commit to telling the whole story and you will surely make history as you take your own flight over the grounded field of competitors.
(Portions of this originally appeared in WhitePaperSource.com)