An unscientific poll of visitors to the EEA portal over the last two months suggests engagement in early phases. More specifically, this poll found that:
- 47% had received at least one survey from their company in the last year; the rest had not;
- Only 32% said their organizations provide them with a dynamic environment that encourages excellence and advancement;
- 51% believe engagement should be measured by customer and employee retention; 31% by revenue and profits, and 17% by employee absenteeism and productivity;
- In terms of what drives people to perform, these respondents ranked, in order: helping the organization achieve its goals and objectives; open and honest communication with management; belief that the organization is a best place to work; compensation and benefits; feeling that one is making a contribution, and rewards and recognition;
- Employee engagement is ranked by these respondents as the most important organizational success driver, followed by customer engagement, and then supplier engagement;
- Only 25% of organizations seriously consider channel partners when making business decisions that affect them;
- 67% of companies think they have no better than ordinary relationships with vendors;
- Respondents said their companies generally did a good job of developing products with customers in mind, and measuring results, and showing commitment, and not as good a job at internal marketing or getting customers to ‘identify’ with their companies.
Given the direct relationship between employee engagement and coaching – as a manager, executive or business owner, your ability to effectively coach your team is what will make the difference between average or mediocre results and securing as well as retaining your position as a leader in your market. Now more than ever, executive coaching and sales coaching for your sales team and management teams is what will truly provide you with your competitive edge.
If you and your organization are interested in learning more about engagement and the impact it will continue to have on your business, then join us June 3-4 at the Doral Arrowwood, Rye Brook, N.Y. (just 10 minutes from Westchester County Airport (HPN) in White Plains, N.Y.)
As a subscriber and reader of my blog, I can offer you a complimentary registration to the upcoming Enterprise Engagement Expo and Conference, which I am speaking at. Simply go to eeaexpo.org, and use the code PF2010 to register to get complimentary conference and exhibit area access. I’ll be speaking on the role of sales leaders in relation to fostering a deeper level of engagement with their people and meeting with clients and potential clients in a ‘conversation center’ at the event where we’d be happy to meet with you as well! (I’ll be there on June 3 only so shoot me an email if you’ll be there and we can meet!)
Understanding how to engage key customers, channel partners, employees and vendors provides a competitive edge for your business and a maybe even a potential boost to your career.
This conference offers a unique introduction to a proven path to business success critical to professionals seeking to improve the performance of their organizations and themselves. The program is designed to help you learn from experts, peers, and leading suppliers about the emerging new of enterprise engagement and how you can profit from it.