Through Twitter I saw this simple post from @WordStream – NEW Blog Post: How We Got a Link from the New York Times. I was curious – but had no idea I’d get the inbound marketing lesson that I did.
Wordstream is a great small-but-rapidly-growing company in Boston. They tried their first “link-bait” campaign – or a campaign that would gain them links widely and hopefully with large, trusted sources. Here is what they said:
In a nutshell, we attribute the campaign’s success to setting clear objectives, creating killer content and aggressive marketing. What resulted from our hard work, planning and execution was a link from one of the most trusted sources on the planet: The New York Times.
There are five steps post author Ken Lyons mentions, which is what I wanted to focus on today – first and foremost you must have a plan for what you are trying to accomplish. Many wearing the “sales” hat are not true marketers (myself included) and we simply throw things out there and hope they stick. Ken’s five steps:
Read their entire post on exactly how they were successful, and while you are at it, sign up for their handy Free Keyword Tool.
Lori Richardson is on a “Fabulous 50-50-50-50” tour around the U.S. and parts of Canada. If you know of a town she should visit, or a local expert she can co-present with, drop her a note. Set your big audacious goals and post them for the world to see – then take action on them. More on Lori and the tour at Score More Sales.