Online Journals Can Help Slash Marketing Costs: “Online Journals Can Help Slash Marketing Costs”
By MATTHEW FOGEL
“For a guy who runs an ad agency, Jim Coudal doesn’t spend much on marketing. His 13-year-old Chicago company, Coudal Partners Inc., has never purchased a print ad, mounted a direct-mail campaign, or produced an infomercial. Yet each week, some 12,000 people — many of them potential customers — flock to the company’s Web site.
How does Coudal Partners do it? By blogging. ”