Small Business Q&A
As part of trying to get the word out about my product and new business, I have been sending email to potential partners that I think would be a good fit. So far, I’ve had zero luck even getting a “no thanks” from anyone. I’ve contacted six to eight so far. Now I’ve stopped until I figure out what the problem is.
Don’t give up, you’re just getting started. Trying to begin a relationship with someone via email is one of the toughest ways to go. I don’t recommend it at all unless you have some prior connection. And sending to just six to eight places is really a very tiny amount.
I think you need to take the phone approach. And when you do get a person, don’t talk all about you / your business. They won’t care. They want to know what you can do for them and how you can make their business better. Focus in on how your product makes their customers feel special and what they will get from the deal. You’ll still get some no’s, but that’s OK. Keep pressing on and I’m sure you’ll find a good match.
What do you think? What kind of strategies have you used to build strategic alliances and partnerships with other companies? Leave me a comment and tell me about it.