Small-business owners, what are you doing to stand out from the crowd? Each week, we focus on an entrepreneur who has lessons to share that we think will resonate with other small-business owners.
Sumin Chou and Glen LaFortune, co-founders of interactive web design firm, Concentric Studio, answers our questions:
What are you doing to stand out from the crowd?
Concentric Studio is a full-service interactive design firm that’s helped plan, design and build web sites for such brands and titles as Victoria’s Secret, CNNMoney, DailyCandy and Foreign Affairs. While we can create a site from start to finish, we’ve noticed that some sites don’t need a complete overhaul — they’re just ill-equipped to meet today’s consumers’ needs. As such, we’ll gladly help companies construct prototypes of new ideas or fix specific problem areas.
What’s the best part about owning your own business?
It has been an incredible experience to see our studio grow over the past several years.
What’s the biggest challenge of owning your own business?
Working on everything — all of the time. From project planning and meeting with clients to managing the business day to day, trying to squeeze in quality time with our families has been tremendously difficult.
Name: Sumin Chou and Glen LaFortune
Business: Concentric Studio, an interactive web design firm.
Industry: Web Design
Location: New York
Year founded: 2007
Number of employees: 2
Web address: www.concentric-studio.com
What’s the biggest hurdle you’ve overcome?
Making a name for our company. While we each stand out in our respective areas of interest, building the Concentric Studio brand and raising its visibility has been an ongoing project.
What’s the biggest mistake you’ve made?
Turning down potential client projects because of scheduling constraints. As a two-person shop, we felt intimidated by the volume of work we were getting in the beginning. However, as we began hiring freelancers, it’s become much easier to balance priorities and deadlines, while not sacrificing the quality of our work.
What’s the best business advice you can offer?
Stay focused. It’s easy to get lost in trying to be all things to all people.
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