Memorial Day is a memory. We are in the thick of it now. With any luck, this summer will be a banner season for those who have struggled through the bleak months of winter.
When bleakness sets in we often lose the frisk in our step we acquired when we first walked through the front door of our restaurant the day it opened.
Owners tend to use the back door more often once things begin going badly. They have a tendency to not want to see the public, or the possibly vendors, who peer through windows looking for prosperity.
But the back door is definitely not our friend. It may be an easy way to enter and exit- it certainly cuts down on answering the one question everyone hates when things are bleak. How do you answer, “How’s it going?” with a dining room as empty at dinner as it will be when closed?
Yes, the summer brings new life to not only the customer, but to the staff and owners of
It’s so easy for the staff, the management, the cooks and bottle washers. They have owners to guide them and boost their spirits through pep talks and focus meetings. But owners are out there, in the cold, by themselves, looking for that ray of hope: That sprig of life to help them get the frisk back in their step.
The front door will help. Use it. Look around when you walk through it and visualize what you saw when the place was merely a vacant space ready to be leased. Be proud of what you created. And, look for little idiosyncrasies that may be out of place.
A few weeks ago the restaurant industry celebrated Mother’s Day. One of the highest volume producing days in the industry it is frequently a spring board towards a new season. In Glen Ellen,
Now I know the owner never, ever walks through his front door. If he did, he would have noticed the blackboard in the window was never updated after Mother’s Day. Actually, for two weeks after Mother’s Day the sign still publicized the special day. And what was once a sign of prosperity turned into a poster board for disaster. Some thought the new owner had already failed since the sign was stale. Stale signs in the window don’t shout fresh food.
So with summer upon us, throw your back door key away. Tomorrow, walk through the front door. See what the customer sees. Take a moment to look around, reacquaint yourself with your dining room.
You may feel better seeing what you have created is sign of good times ahead.