The spirit of Mayo Clinic hinges on six conditions, according to a new book just out by retailing veteran Leonard L. Berry, founding director of The Center for Retailing Studies at the Mays Business School, Texas A&M University, and former Mayo marketing director Kent D. Seltman. Perhaps you can adapt Mayo’s six guiding principles and turn them into retail language to boost the spirit of your store.
Here they are, from the McGraw-Hill release, Management Lessons from Mayo Clinic:
1. Continuing pursuit of the ideal of service, not profit. (Well, of course, your store must make money, and I imagine the Mayo Clinic must also, but the point seems to be that if you concentrate on service the profits will follow.)
2. Continuing primary and sincere concern for the care and welfare of each individual patient. (Or, in your case, each and every customer.)
3. Continuing interest by every member of the staff in the professional progress of every other member. (Hmm. Staff helping staff succeed. Nice concept.)
4. A willingness to change in response to the changing needs of society. (Hopefully, as a retailer, you’ve got this one down pat.)
5. Continuing effort toward excellence in everything that is done. (Enough said.)
6. Continuing conduct of all affairs with absolute integrity. (Should go without saying.)