ACE Cash Express, a financial services retailer, has joined up with NetSpend Corp., a provider of prepaid services, to offer a March of Dimes Visa Prepaid Card. ACE will donate a portion of every purchase made with the card to the March of Dimes.
ACE products and services include short-term consumer loans, check cashing, bill payment and prepaid debit cards. NetSpend provides prepaid debit cards.
It’s a clever way to make customers feel they are giving back. There undoubtedly are similar ways for your store to establish a program where a portion of purchases goes to a local charity. In fact, if you’ll call a local charity or two, they may have ideas that would be simple to activate.