Perhaps the most important part of a business email is the Subject Line. How many times have you seen email subject lines that say ‘question’ or ‘your order’. You know what happens to those emails don’t you? (I know what I do with them).
A couple of examples. If you want to meet someone for social beverages, don’t use the subject line ‘Happy Hour’. Instead try something like ‘Mike, let’s meet at Blazes Sports Grill at 4:00pm Tuesday’. A more business-like example. If you want to convey information about a customers order, don’t use the subject line ‘Your Order’. Instead use something like ‘Judy – Important Information about your Order #14556’. Notice that both examples use the subject’s first name and give some information about what’s in the email.
Customer inquiries often use vague subject lines. As a business person you just have to open them and read what they have to say. But before you hit ‘reply’ when a customer uses a vague subject line, it might help to change the subject to something more specific so that the reply gets read too!
If you want your email to be opened, remember that you have to compete with the spam and other email clutter that your recipients receive daily. Email subject lines that give specific information are more likely to be read and less likely to be tossed in the email trash bin.