Last week our Conversations with Experts TeleSeries featured my Internet Marketing mentor, Tom Antion. As usual he truly delivered in an 80 minute interview. Here are a few nuggets from the interview.
Tom Antion says that when you speak or present, you must be entertaining, besides delivering good content. And you must have some sort of information product that people can take with them, to reinforce your position as an expert.
Here are a few of his best tips for speakers:
Research your audience beforehand; do phone interviews of key people and potential resisters.
Practice out loud every time you are alone, in the car, shower, etc., each section at least 30 to 50 times.
Take care of potential hecklers and ‘know-it-alls’ beforehand – ask their advice.
Use emotional language.
Reveal yourself, get personal.
Use props and visuals.
Move them to action.
Bring them a solution.
Pay attention to logistics and prepare in advance for tech failures.
Remember to sell your knowledge with CDs, DVDs, ebooks, teleseminars. Check out Tom Antion’s Wake ’em Up Video Professional Speaking System.
Tom Antion is THE expert on how to make tons of money as a professional speaker. He has trained hundreds of professionals in his proven techniques. Tom commands more than $15,000 per speaking gig so he knows what he’s talking about! If you missed the live Conversation, the audio is available here.