The Sony Bravia Ad that everyone’s waiting for is not yet out. However, their new alternate ending commercial is still garnering some great press for them. If you haven’t seen it, the Wall St. Journal had this to say about the commercial from Sony:
Sony is launching today a new TV ad for its Bravia line of liquid-crystal-display televisions that offers viewers several alternate endings, designed to appeal to men and women separately. But only people watching with a digital video recorder such as a TiVo will be able to choose which ending to watch.
I caught it on Wednesday on Comedy Cental. The woman’s version was first (as it should be). All kidding aside, this thing was great! It was a musical with dancing and singing and zinging one-liners. As a woman I’d have loved this ending.
They showed the man’s version on Thursday. While I didn’t really think about the ad further during that day, I admit that when I saw the commercial come on that night I stopped what I was doing, nudged my husband so he’d pay attention, and turned my full view towards that commercial. At the time I didn’t notice it, but they had me at first glance. I fully anticipated a fabulous follow-up to that commercial.
I wasn’t disappointed. It wasn’t the traditional ‘all men are pigs’ line of thought I usually see. The man’s ending was a sappy football story with him being the coach/hero who saved the day. Perfect!
The only thing I’d change is that I didn’t realize when watching it that the buttons were live. I had no clue I could watch either ending. I thought they were just there to illustrate the point. However, this is the first commecial of it’s kind, so there will be a learning curve.
I’m still anticipating the paintball spot, but the team knocked this one out of the park. (via)