One screen broadcasts her tweets and her Twitter followers. The other is directed to Facebook while one corner of the screen monitors Google Analytics. And, with good reason – Bernstein gets what every restaurant owner wants and nowadays needs- great press.
The entrepreneur not only over sees The Girl and the Fig, The Fig Caf? and Estate Restaurant, all just an hours drive from San Francisco, but she also produces an array of Fig based products which she sells nationally and boasts one of the most sought after catering companies in the North Bay.
“I am constantly monitoring Twitter and Facebook. I think it’s working. I am getting great comments but how do you know what really works?”, Bernstein said during a recent conversation.
Owning two of the most popular Bay Area restaurants – in wine country – might be a pretty good sign. On a recent Thursday night, The Girl and the Fig offered a 15 minute wait and Estate, just four blocks away from her downtown
Along with her business partner, award winning chef, John Toulze, Bernstein has grown the business into one of
In next month’s Country Living Magazine, Bernstein is highlighted as one of the top independent food creators on Foodzie.com. The site, billed as an online Farmers’ Market has almost 300 food makers and growers from around the country. Foodzie is a place where a national audience can go to shop without leaving the comfort of their homes. And Bernstein uses the site to offer her awarded Black Mission Fig Jam along with other Girl and the Fig products.
Hence, the reason for the girl’s computerized command center. Keeping track of day to day operations while monitoring sales and social networking comments and kudos, is a full time task.
But Bernstein realizes that public relations, advertising and social networking is no longer something that you do when you have the time. Suddenly, social networking has become a publishing and advertising source for every retailer, restaurant owner, and business that relies on word of mouth, or word of tweet.
For those wondering how to begin the process and what procedure to use to track the strategyjust start out small. Develop a facebook age, get a Twitter account and start letting your customers know what’s on your horizon, or menu, for the weekend.