Richard Simmons built an empire from workout music. But if you’re not a “Sweatin’ to the Oldies” type of person, you might give SkinnySongs a spin.
SkinnySongs is the creation of Heidi Roizen, a former venture capitalist and Silicon Valley hotshot. It’s a compilation of hit-quality music to take to the gym.
Roizen herself always used music to keep her motivated during her busy workday. But when she dropped out of the rat race and looked for a soundtrack to fuel her fitness regimen, the stuff she found left her flat.
“It was all beat,” she says. “I wanted lyrics that would make me feel good and empowered about achieving my goal. So I decided to write them myself.”
She wanted songs about taking charge of her body image and getting in shape. Nothing preachy or corny. But she had a problem, Roizen says. She doesn’t have a musical bone in her body. “I don’t sing well, haven’t played an instrument since college, and know nothing about the music industry.”
But, as they say, it’s not what you know it’s who you know. And Roizen knows executive producer George Daly of About Records and two-time Grammy-nominated songwriter David Malloy.
Getting the two music industry heavyweights to pitch in on SkinnySongs proved it was more than just “Heidi’s midlife-crisis vanity karaoke project,” she says.
The SkinnySongs CD was released online in December — just in time for the new year’s diet season. It’s available at Amazon, iTunes, and SkinnySongs.com. Original tunes include “I’m a Hottie Now,” “Think I’ll Go to Saks,” and “Use It or Lose It”.
Though it’s still too early to talk about sales, Roizen credits the creation of SkinnySongs to her single-minded focus and commitment.
“When I first started, one of my relatives suggested I just pursue it as a hobby and keep my day job. I just don’t believe that’s possible, at least not for me. I had to make this 100 percent of what I do or it would never fly.”
She’s doing something right. You can check her out at SkinnySongs.com. She looks a lot better than Richard Simmons.