Here are books to add to your possible reads! More in-depth to follow this year and Happy New year to all. Getting out of Your Way Every Day by Allen Axelrod published by Amacom . – Great insight on how to communicate persuasively and win people over.
Made To Stick: Why Some Ideas Survive by Chip and Dan Heath. This is a fantastic read on what makes “ideas sticky”. The success stories are illuminating and inspiring. Published by Random House – The website is sticky too – hit the link here and in case you’ve heard the “Kidney stealing story” hit this page to read an excerpt from the book on it. This book will be big in 2007. Now go and get sticky!
Get Clients Now by C.J. Hayden – published by Amacom. This is the second edition of a 28 day marketing program to help you market yourself, your company and your offering. I really like the chapter titled, “When you Know Plenty of People but You’re Not Contacting Them.” Superb directives!
Nuts, Bolts & Anecdotes by Paul Chimera – A wonderful primer for anyone who really wants to know what those pesky journalists are thinking when they interview. Really every university journalism student would do good to pick up a copy of this book.