Guy Kawasaki and Redfin’s Glenn Kelman combined today to give you Two Years of the Real Numbers of a Startup, a must-read item for anybody looking at business planning for the real world. This is a great example, concrete and specific, of the kind of information you manage as projections in your business planning.
You can’t expect to be completely right because you’re guessing the future. On the other hand, you can’t avoid making these projections either. One thing harder than forecasting is running a company without a forecast.
Their post looks at real numbers, after the fact, and compares them to the planned numbers. Some are close, and some aren’t.
They also offer 10 tips, which they call lessons. This is good practical advice. You can’t afford not planning, but you also have to realize that planning is about managing, not simply guessing the future correctly. Some of the more interesting tips:
- Focus on headcount.
- Plan slow, run fast.
- Build from building blocks.
- Keep market share under 20%.
Use the link here and read this post.