Many would say, and I’d have to agree, that the core, or heart, of a good business plan is the marketing strategy. And there’s a corollary to that, that the best marketing happens in product development.
With that in mind, here’s a great resource: check out this list of 250 top blog posts on advertising, marketing, media, and PR. I got the tip from Seth Godin’s blog post of last week, which started with that list, and then highlighted his top 20 favorites from his blog.
Add Duct Tape Marketing to that list, and you have the ultimate course in 21st century marketing.