Keeping in touch with prospects and clients can be a daunting and time consuming task. Phone calls, newsletters, direct mail pieces, and emails can cover most of our communications, but sometimes a well crafted card is the appropriate stroke.
But where can you find high quality cards designed for the business community?
No, don’t worry; this isn’t another solicitation suggesting you view a video about SendOutCards. I’m not trying to get you to become a member of my downline.
SendOutCards has their advantage—they’re easy to create and easy to send. Someone else does most of the legwork for you. Just point, select a design, construct a message, pay for it, off it goes. But SendOutCards has its downside also. They’re relatively inexpensive but they look like they were machine created, which, of course, they were. For many sellers the ease of use and low cost overcome the obvious machined look of the ‘personal’ message and signature.
However, for some sellers and professionals, a mass produced image just won’t work. They need the highest quality paper stock, the finest printing, the most professional image possible. The inscription and signature must be genuine. The message on the front must communicate the proper image while capturing interest.
A small company I’ve discovered that specializes in business cards of the highest quality is Corporate Papers out of Williamstown, MA. The company has somewhere in the neighborhood of 175 to 200 designs in various categories such as Business Essentials, Golf Links, Sympathy, Thoughtful Notes, and others; most blank inside although a few do have an inside message and you can order the cards with your own message.
Unlike most card companies, Corporate Papers isn’t trying to be all things to all sellers. They know their niche is the the individual or company who must–or who simply wants–to maintain a superior image. The owners and card designers of Corporate Papers didn’t come out of the card industry but have come to the card industry from Madison Avenue–their background is advertising and marketing design.
If you’re looking for high quality greeting and thank you cards designed specifically for business that will communicate the high end image you are seeking, take a look at Corporate Papers. They aren’t going to be all things to all people, but those seeking the right image and who understand the critical need to truly personalize, they just might be a great source.