One of the questions I hear most often from business bloggers of all types is how to improve traffic to their blogs. Well, here’s one for you. It’s something many business bloggers completely overlook.
Offer an email subscription to your blog posts.
Think no one wants to get email anymore? I beg to differ. It’s still one of the best ways to get information to your audience.
And people don’t have to take extra steps to get your messages. Your message comes to them. That’s always been the beauty of email. And as email has become more mainstream (doesn’t everyone you know have email?), it will continue to be the method of choice for most people because we are basically lazy. We don’t want to have to go looking somewhere — even if we just have to push an extra button on our computer — to find what we want to know.
I’m one of those people. I tried the RSS reader route and it was way too much in the information overload department. By the time I was able to read the blogs I subscribed to, there were way too many and I just gave up. There’s a bunch of people in the world who think the same way.
Give them an option on your blog to sign up and receive blog posts via email. You can easily set this up through Feedburner for your blog. They’ll even give you the code to cut and paste on your site.
Do it now. If you don’t, you’re making a big mistake.
Yep, you can get email updates to this blog. Just click this link to subscribe to Just For Small Business by Email. When the window opens, enter your email address and the requested confirmation code. You’ll get verification in your email box right away. And thanks!