Over the past several weeks, I’ve heard and read a lot about Ben Kaufman and his latest project, Quirky. The young entrepreneur has generated a lot of strong reactions, and I was curious to get the scoop for myself. He’s trying to change the way we create ideas. Spurred by the belief that the public can and should have more input into the products they buy and use, he’s trying to change the way ideas are created.
“Quirky is a social product development company,” he explained. “We select one brand new product to work on each week. The members of Quirky help usher the product through each stage of development along with our in-house team of experts, who guide the process. Quirky relies on a global community of influencers to make the decisions about the product, including its design, logo, engineering, etc.”
If you’re a person with an idea, how can you benefit from posting your idea to Quirky?
“It costs $99 to submit an idea to Quirky. The price acts as a filter – people aren’t going to submit the idea of making a time machine if it costs them. I like to say that everyone gets something, whether or not his or her idea is selected. If it isn’t selected, the user still receives all of the market data collected on the idea from other Quirky users. What they liked and what they didn’t. What worked and what didn’t,” he argued.
The individual that submitted the original idea can use that information to make more informed decisions in the future.
If the product ends up being made, who profits? According to Kaufman, the entire team that contributed collects some portion of the sales.
Can you buy any products that have been created by Quirky? Yes, and no. There are products available for purchase on the website’s store, but none have reached Quirky’s pre-sale targets. Until enough pre-orders are placed, the product won’t be made.
“We want to make sure there’s viable market potential for the products,” explained Kaufman. Quirky’s team of retail experts is working to make that happen.
Check out the Quirky community yourself and its products at www.quirky.com.
Stephen Key is a successful award-winning inventor who has licensed
over 20 products in the past 30 years. Along with business partner
Andrew Krauss, Stephen runs inventRight,
a company dedicated to educating inventors about selling their ideas
and the skills needed to succeed. You can listen to the weekly radio
show on inventing. Get In The News, list your invention to have media
outlets find you for news stories.