So many people jump into the social media fray, not knowing
what to expect, or what social media expects of them. So, here’s a crash course.
Social Media Takes Time
More time than you ever thought. Time to update your site(s). Time to research and find
interesting things to write about. Time to connect, to network, to respond to
others doing the same. Time to become a thread in the fabric of social media.
Social Media is About Offering More Than An Offers
Believe it or not, you’ll get more mileage out of becoming
an expert in your area versus just throwing out discounts and offers. Post a
video about a subject that’s relevant to your readers or tell your readers
about relevant events in your community or in your shopping district. Interview an expert in your field of
business. As long you’re educating
your customers, you’re going to build a loyal audience who will help spread the
word that you’re the go to person, no matter whether you choose to be an expert
in your retail category, your community or whatever you choose.
Social Media Is Only As Good As Your Last Post
Out of sight, out of mind. The phrase couldn’t be more apropos to social media. If
you’re not active, you’re not relevant (or credible). I can’t tell you how many
blogs and Facebook pages I’ve visited where an entry hasn’t been posted for
weeks. And that makes me wonder if the writer is in this social media game for
real, or just dabbling because they’re supposed to. And with sites like Linkedin and Twitter, if you’re not active, no one is going to know. And that’s not a good thing. Because in
our ever-fragmented world, you have to have an underlying buzz just to remain
top of mind. And social media can
help provide that buzz so long as you’re willing to dedicate the time necessary
to be an active participant.
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