Can 100 million people be wrong? Ask anyone who uses the mobile version of the popular social networking site Facebook to find out. Last week the company announced that it has surpassed 100 million active mobile users worldwide. Impressively this jump past 100 million comes only six months after the company passed the 65 million mark. As of December of last year, according to Nielsen, Facebook ranked as the third-most-popular mobile site behind Google Search and Yahoo Mail. Likewise, in December Morgan Stanley analysts noted that Facebook would be one of the companies that would influence and guide development of the mobile Web reports MediaPost.
A redesigned mobile WAP site is part of the equation, and it is true that Facebook is available in more than 70 languages and is accessible on just about any mobile browser. But another factor for this growth says Charmath Palihapitiya, Facebook’s vice president of user growth, via a blog post is that mobile smartphones have also taken off.
These devices do make it so much easier to access the mobile Web and Facebook’s new design ensures that no user is left behind. But the question is what does this mean for business? The short answer is that businesses will likely be left behind—at least on the mobile Web anyway—if they don’t get with the program and embrace this part of social media.
Perhaps the biggest problem is the very moniker of “social” media, as social evokes after hours activities and goofing off. But the truth is that many companies are already embracing the business side of Facebook, and there are already dozens of apps to aid you in your efforts. But the most important thing to remember is that the mobile Web is still confusing, difficult to navigate and in many cases only evolving.
Facebook it seems has gotten it right, and it is growing. So instead of trying to get with the entire mobile Web, many small businesses can adapt by getting with Facebook instead.
Just last week AOL Inc. announced new integration with Facebook that will allow millions of AIM and Facebook users to chat across both environments. AIM is now the first major instant messaging service to take advantage of Facebook Chat’s new API/interface. With this functionality and mobile, it could further make it easy enough to stay in contact with colleagues and business contacts. And it is just another example that Facebook isn’t just for socializing anymore.
Rumors & Releases: T-Mobile myTouch 3G Coming Arrives?
T-Mobile has unveiled its new myTouch 3G. But wait, didn’t T-Mobile already have this phone? In a word, yes. Rather than confuse the market, this new model actually replaces the old model, and keeps the name.
Key features of the new version:
- 3.5mm headphone jack (a more standard size)
- Added memory, now 288MB of RAM, and an 8GB microSD card
- Addition of Swype, a text input technology that makes inputing on the touch screen a bit easier
- New pre-loaded apps, including Barcode Scanner, Music Player, myAccount and Visual Voicemail.
The new version of the myTouch 3G is available now for $149.99, plus taxes and fees and with a two-year service agreement and qualifying voice and data plan.