Last week, I introduced you to entrepreneur Leah Jones who is the founder of Natiiv Arts & Media. Natiiv Arts & Media provides social media coaching for artists, writers and musicians. She also works with small organizations that want to train their staff on using social media for clients or in the workplace.
Prior to launching Natiiv Arts & Media in January of 2009, Leah worked at Edelman PR as the Digital-Culture Evangelist, one of my favorite job titles. She served on the Strategic Services team and guided research on behalf of brands to understand what is being said online and developed digital strategy based on the findings. Previously, she was the Conversation Analyst (I like this one, too) in the me2revolution—focusing on research and internal communications. She’s also got a degree in chemistry, which underscores Leah’s belief that you don’t have to study communications to learn how to use social media.
Here’s part two of my Q&A with Leah . . .
Recently, The Wall Street Journal had a piece about Twitter and the company’s goal to be generating revenue by the end of the year. It is stunning to me that a company that is so incredibly popular and pervasive (CNN twitters for goodness sake) isn’t making any money. What can you say about that?
If I had an idea for Twitter’s business model, I’d be on a plane heading to their HQ tonight! I find it hard to imagine a company running for as long as they have without a clear way to make money – aside from investors. I hope they find a business model soon, because I’d hate to see it disappear overnight.
How exactly does Natiiv work? What kind of clients do you have? And what sort of progress have you seen with your clients?
For clients looking for one-on-one coaching, the first session lasts up to two hours and covers a number of skills (search and monitoring) and then we go through about ten sites. We brainstorm ways that the person can use each site specifically for his or her business, I answer questions along the way and by the end they are ready to jump into using social media. After the initial sessions, clients can sign up for tune-ups, brainstorms and strategy.
The next meeting might be three months out or a year later, but I’ll help them learn about sites that are new since our first meeting or brainstorm some sort of event to do with their online community. One client, Brian from the band I Fight Dragons, has described me as Yoda. I teach them how to fight and when they hit a wall, they come back for more coaching.
I also do workshops for groups, including theaters, writers and CPAs, and speeches at conferences and we partner with small agencies that don’t have in-house social media expertise.