I was underwhelmed at first, so I didn’t blog about the press release (and subsequent news articles) from San Francisco-based Practice Fusion that it was partnering with Google to free EHR systems in return for the placement of ads from Google’s AdSense program. I admit that I also didn’t grasp the expertise of the company’s PR writers who defltly implied that this was a formal agreement between Google and Practice Fusion. It isn’t. Thanks to the work of Neil Versal on his blog reported yesterday, the original press release is not longer on the this is not an agreement with Google that is any different than any other business can enjoy (including you, I might add). Versal contacted Google, who responded, “Practice Fusion’s participation in our AdSense program is not exclusive and should not be read as an indication of any product plans by Google.”
Practice Fusion says it will offer their product for $250 a month for an ad free version. I find that to be unusually cheap.The concept is solid – the company hosts and mainains the softward for the users, cutting the cost substantially. In addition, the company is trying to work directly with managed care organizations and regional health information organizations (RHIOs) to integrate all of the patient information out there. Good concept, but….
Frankly, I’m skittish about the company and its products. The good news is that EHR is seen as a good market opportunity.