As a writer, I’ve long endured the saying that a picture can tell a thousand words. While photographers seldom put writers out of work, photos in magazines could do the job of advertising copywriters. SnapTell, a provider of image recognition-based mobile market solutions, has announced a partnership that will add an interactive element to Martha Stewart Weddings magazine.
When the magazine arrives on stands in late December it will become the first women’s magazine to utilize the “live” advertisements. Readers will be able to snap a picture of any of the featured ads, send the photo to SnapTell and instantly get back content about the product. This content could include coupons, video, Web links or other product information.
“Our new technology will allow Martha Stewart Weddings to provide their advertisers a stronger ability to interact with their highly sought after reader. To have a publication such as Martha Stewart Weddings using our technology is a real privilege,” said Gautam Bhargava, CEO and founder of SnapTell. “The mobile industry is poised for growth and SnapTell’s Snap.Send.Get solution is allowing publications of all sizes and industries to really engage their readers and drive brand recognition for the advertisers.”
And while this is the first product of its kind to add an interactive element via camera phones to advertising, this isn’t the first such app to take advantage of the camera in mobile phones. Last year Qipit.com launched an application that basically transformed you mobile phone into a portable digital scanner.
This allowed you to point and shoot, and then send the photo from the phone to Qipit, where it is transformed to a scan-quality document. A thumbnail is quickly returned to the phone, while a full-sized PDF file awaits in your computer e-mail inbox.
Given the advances in the camera technology inside most handsets, the possibilities are certainly there to do a whole lot more with your mobile handset.