This is not your father’s sales world. Some of you will nod with agreement. Some of you will stand like deer in the headlights and most likely you are not even reading this post, if you still think the old ways of selling are relevant today.
I have only read the first two chapters (free downloads) while I wait for my copy to arrive, but I can tell you that Jill Konrath is in tune with the market and what sellers and more so, buyers, are doing today. Check out her SNAP Selling website to download your own free chapters!.
The main point of this short post is that the conversation has shifted, the balance of power has shifted, to the searcher. To the buyer. Are you learning the new things you need to sell to today’s crazy busy prospect (as Jill calls them)? As many have said, learning is a daily pursuit. Constant learning is needed in this social landscape. Much is still the same: business is personal. People matter. Relationships matter. Connecting on a deeper level, but also being cognizant of people’s time and schedules and workload.
Sales is changing. Let’s keep up. More ideas to follow in this conversation.