If you are utilizing old fashioned postal mail as part of your marketing strategy, you know that there are many tips, tricks, strategies, and ideas for successfully getting your offer or message to the right set of eyes.
I found a printout of 99 ideas for direct mail marketing – and I will highlight three of my favorite ones:
Hire a professional copywriter for your content – there is no replacement for a professional – they do copy for a living – you and I don’t. Why risk your success on your muddled message?
Make your offer easy to understand at a glance – if it is not easy, it will be set down for later, which could be never.
Publicize your direct mail campaign – the idea of cross-marketing is a great one….. in your blog, in your email marketing, in phone conversations and at events you attend.
Have you had any success with ideas such as:
Putting something bulky in the envelope? (more bulky envelopes get opened than standard ones)
Using hand written P.S’s?
Putting a headline on the envelope?
Using a free offer?
Send me your best direct mail stories and one will be chosen – with a prize – send in as a comment or an email and I will select one to publish, along with your name, company info, and website (hey, free publicity!) plus you will have the satisfaction of knowing you are helping others to succeed in business.