For a little weekend pleasure read, I’m going to diverge a bit from the business side of effective communication and look at something a little more exciting and personal.
We’ve all heard that smell is the sense most tied to memory, and we’ve all experienced the joy of a scent that is pleasant and close to our hearts: fresh baked cookies, jasmine, your wife’s perfume, the ocean.
From the New York Times comes the news that next year you could be able to email a loved one their favorite scent to stir his/her olfactory system. NTT Communications is developing a system that will allow you to send a fragrance from your cell phone or via email. It will arrive out of an in-home unit. The unit will mix base fragrances to produce your choice, in the same way that a printer mixing base colors.
NTT is hoping the unit will cost around $200, and I think that this sounds amazing. What an amazing (I’d literally be floored if this works!) way to communicate with those we care for. I’d send along a flower or ocean smell to someone in a cold climate, just to cheer them up; or I could funnel the fragrance of a shared memory to someone I miss. What scent would you send to someone?
I just thought this was a fun little piece of communication news to rely as spring is in the air and the scent of flowers is hitting our noses once again. Enjoy your weekends!