Smart Marketing to Women Online
Wednesday, June 1, 2005, 8:30 p.m. ET – FREE
Guest Expert: Yvonne DiVita of Smart Marketing to Women Online, featured in the Build a Better Blog System
Yvonne DiVita will show you the power women have online-via their willingness to shop online and why they are so willing to do so. Women go online not only to buy shoes and dresses, but also to purchase technology and do business research and check out their finances. In addition, women are more likely than men to look for business solutions online, and, today, more women research car-buying online before visiting their dealership to buy a car.
We hear the word "relationship"?? bantered about when people talk about marketing to women, but few marketers are able to show online merchants how to build a relationship with their female shoppers. Finally, Yvonne will tell you about some fantastic, ground-breaking business women: Martha Matilda Harper, Myra Hart, and Kitty Van Bortel.
Yvonne DiVita is the president and founder of Windsor Media Enterprises, LLC, which includes WME Books, an author services company to help writers produce, print and sell their work; Smart Marketing to Women Online, which helps online merchants reach the largest, most wealthy demographic in the world — women; and the Business Blogging Boot Camp, where Yvonne and her team teach small business owners why they should be blogging, and then teaches them how to blog.
Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff and sponsored by Build a Better Blog System.