Earlier this week I read a new ebook by Yaro Starak. It’s called the Blog Profits Blueprint. As you might guess from the title, it’s all about how to generate income using a blog.
But in this ebook, Yaro delivers much more than advice on blogging for dollars. He shares some very good advice that any of us can use to improve our marketing and our businesses.
Strategies and Tactics
One of the first things Yaro talks about is the difference between Strategies and Tactics. Here’s how he puts it:
“Strategies are in place to educate your mind about why things happen. Strategy helps you understand outcomes and helps you predict future outcomes as a result of particular actions.”
“Tactics are steps you takes – actions – to achieve outcomes.”
This is the best explanation I’ve heard about how strategies and tactics differ yet how they work together.
The best chance we have to accomplish anything happens when we understand how the outcomes we want are connected to the actions we take. We can make all the plans in the world but if we take the wrong actions, those plans are much less likely to lead us to the outcomes we want.
Dream, think, plan, act.
Passion vs. Profits
You don’t have to read Yaro’s stuff for long to realize he’s not in it for the dough. He clearly enjoys what he does and it shows. He brings a passion to his work every day. I think his success is a direct result of that.
In his work, Yaro encourages others to do the same.
I like this because it’s real. It’s honest. It’s also a refreshing change from all the info-pushers on the ‘net who would have us believe it’s all about the money.
Do what you love and you’ll always have the energy and the spirit to get you through the day, no matter what happens. Even better, your passion will carry you through whatever downturns and hardships you might endure on your way to success. Money motivation can never match the power of passion.
Another benefit is that you’ll attract better people.
If you’re motivated by money, the people you attract will also be motivated by money. That might be fine for some. But I hate being around people who are simply there for the the paycheck. Or they’re only interested in working with you if it puts money in their pocket. They act different because their values and priorities are different. Their purpose will never be aligned with yours, so be careful.
I’d much rather spend my time with people who are driven by purpose and passion and the desire to use their talents to help others. I think you get a much better result (and you have more fun).
Yaro has a lot of good advice in his ebook. But something that stands above the rest is his counsel that we focus. He provides a lot of useful tools and tactics but he says those will do nothing for you if you don’t focus.
Pick a couple things and do them. If you want to build a blog with thousands of readers, write good content every day. And develop close relationships with other bloggers in your area of expertise. Choose a few useful tactics and stick with them, Yaro advises.
This is excellent advice for anyone doing anything.
Whether you’re playing a sport, building a business or writing a book, you need to work at it. You need to focus on doing the right things well. That takes time and effort and focus. World-class success does not happen overnight.
It’s like chopping down a tree. If you hack a few times at one tree then move on to another, the first one will probably never fall. Keep bouncing from tree to tree and you’ll have a lot of hacked up trees but no firewood or lumber. You need to keep working at one thing until you either meet your objective or you realize that specific action is not working.
Focus is what enabled a talented kid from Cypress, California to take the golfing world by storm. It’s what helped a college student create a software company that changed the world. Focus helps good become great.
Focus is often the only thing that stands between failure and success.
Yaro offers these lessons and a lot more wisdom in his ebook. And he offers more in his blog. Take a moment to read it. I think you’ll find it’s well worth your time.