Trust. We struggle with it. We know we have the right answer but we want to ask someone for it. We know we’re doing the right thing but we need confirmation. I’m very familiar with this. I married a brilliant woman whose specialty was new products and marketing. And every time I had a marketing or packaging question, I asked her for her opinion. I was always leaning on her. Until one day, she told me, “Steve. Why? You know this. Trust your gut.” And that simple statement struck me.
Trusting my gut is not my forte. But her statement caused me to question my choices. It was okay to fail, to trust my instincts and myself. Instincts are incredibly powerful. Don’t underestimate them. This realization freed me to more and different decisions, to move ahead with confidence. Constantly relying on the judgment of others is exhausting and counterproductive.
A lot of inventors ask me questions I know they know the answer to. I’ve started to turn their questions back to them. What do they think? And they’re right! They do know the answers. They’re becoming experts in their own fields and often times know much more than I do about the subject. But for some reason, they need that feedback. Yes. You are doing it correctly. Ask yourself: does it feel right? Does it look right? Trust yourself. Confidence can only rise when this trust exists. And you’re going to need that confidence when you begin pitching to companies.
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