The San Francisco Chronicle has an article on small business blogging today. I was interviewed for this article last week, but alas, I was not mentioned or quoted at all. However several of my colleagues and experts featured in the Build a Better Blog System ebook were quoted: Paul Chaney of Radiant Marketing Group (and a featured blogger here on AllBusiness.com) and Anita Campbell of Small Business Trends. You can hear what Anita has to say when she is a featured guest expert on the Conversations with Experts TeleSeries on May 18.
The article gives examples of several "bricks and mortar" businesses that are using blogs to create more interaction with their customers and attract new business. Definitely worth checking out as well as their tips for effective blogging.