Support is critical for your small business survival. You may shy away from the thought of having an advisory board to guide you through your rough spots, but having a group of professionals who are willing to be your sounding board can mean the difference between success and failure.
- Select three to five members who can fill in the gaps. Include people unrelated to you who can take a broad view of your business and are willing to suggest changes. Zero in on people who have skills you lack. Find members who can be objective and frank with their advice.
- Set a date. Meet at least once a month to review your progress and obtain feedback. Be prepared with financial statements and actions completed since the last meeting. Be organized. Don’t waste your board’s time. Pack light on discussion topics so you can pursue issues deeply.
- Act on your board’s advice. If you find yourself procrastinating about commitments you’ve made and actions you’ve agreed to take, dissolve your group. Members will quickly lose interest if they see no added value in the commitment they’ve made to help you and your business.
Tools You Can Use
Learn why customer advisory boards are so successful-and how to create one for any business. From a leading authority in business management comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory board (CAB)-one of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective CAB, and how doing so can give your company a marketing advantage and improve vital aspects of business, including customer responsiveness, trust-building, and customer satisfaction.
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