Adventure Teamworks, LLC was started in 2003 with a single goal in mind: create dynamic teams. Their focus is on a variety of businesses — corporations, non-profits and the educational system.
After working as a teacher, director of operations for an outdoor center, manager for a sea-kayaking company, and facilitator of team building programs, Brian Wilson, Founder and Director of Leadership & Team Development realized the importance of people to an organization. He says, “Throughout my many careers, I was amazed at how people within an organization are not always on the same page as their co-workers, bosses or the overall mission of the organization and the detrimental affect this has. I realized the best way to bring people together and to provide a relevant and transferable training experience was through experiential learning programs where people can learn by doing.”
Adventure Teamworks’ marketing strategies use tried and true methods — they guarantee their work and leverage referrals to grow the business. In addition to their website, approximately 75% of their marketing effort is dedicated to attending networking events through the Chamber of Commerce and other associations, written articles, and speaking at local business lunches and meetings. That’s a wise move in this economy.
Bryan believes that now is not the time to scale back and “circle the wagons” in terms of cutting marketing efforts and budgets. He says, “Now more than ever, people need our service and we want to make it as easy for them as possible to find us. We also don’t believe in cutting costs to save a few dollars which could ultimately sacrifice the quality of their experience.”
And it’s paid off. They’ve seen an increase in sales in the last few months and believe it’s due to the simple fact that thriving organizations realize the importance of their people.
So what does he offer as advice to keep your company’s head above water until the recession succeeds? “Get back to the basics and interact with people — co-workers, clients, reps — on a personal level again. Don’t send an email when you can call or even better, go and see them face to face. Focus on your strengths and incorporate everyone on your team in brainstorming efforts; in other words, don’t let job titles dictate the level of participation a person may have. If you have truly built a strong team and a trusting environment, everyone will appreciate the opportunity to provide new ideas and showcase their new strengths.”
And it may be just the ticket to keep your business going.
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