This week is often written off by many as the end of summer – and a week to skate by with low productivity from staff and leadership. As the sun shines and the relatives may be near – it could be easy to remember something…..
We are just about at Labor Day, and once that passes – EVERYONE seems to get back into the swing of things for sales success, marketing planning, and the “fourth quarter” push.
So start now.
Use this week – five very valuable days – to either build revenues with existing customers or do one of a couple of other things –
SYSTEMS: Get your systems in order. Clean up your CRM system, or GET a CRM system (upgrading from MS Outlook to Salesforce.com or other customer and prospect tracking system is a must. What are you waiting for?
If you rely on the MS Outlook Contacts for your customer and prospect data, is is current? Print out a copy – no matter how many names are in there – and start going through it and update address, phone, and email information.
LISTS: From your customer list, look into who is prime for more business from your firm. Create a “hit list” of sorts – your top ten or twenty prospects. Hit the ground running with prospecting calls THIS WEEK – assuming you don’t reach them, when you call after Labor Day, it will be a second “touch”. Be sure to leave a very brief voice mail with your name, company, the purpose of your call, and that you’ll call back in a week.
CALLING & eMAILING: THIS is the week to make contact with alliance partners with plans for the rest of the year. Again, don’t wait until September when you can make so much more progress this very week.
Send me a note with your successes – and I will mention them.