I’m wrapping up the series on New Year’s Resolutions today with four more suggested goals for small business owners. (And I like emphasizing the idea of “goals,” by the way, because the word goal connotes working towards something, rather than having to adopt or achieve something right away.)
Number 7: Find one new self-care routine
This isn’t a “get in shape,” or “lose 25 pounds” or “get more sleep” resolution. Just choose one specific way you could take better care of yourself this year — whether it’s exercising several times a week, or eating less saturated fat, or trying to get in bed by 11 pm or going hiking every day — and try practicing that every day. When you think of health habits as “self care” rather than externally imposed regimens, it can be easier to work on adopting them.
Number 8: Find two new ways to market your business
Again, this isn’t a vague order to “expand business.” Instead, think of two — just two! — new ways to market your business, whether it’s setting up a Facebook fan page, Tweeting, running an advertisement in your local newspaper, or joining the local Chamber of Commerce or a professional organization. Then nurture just those two strategies and see how your business grows.
Number 9: Ask for feedback
Yep — I know it’s hard. Someone might actually point out something you do imperfectly. But given that we’re all imperfect, and most of us have built-in blind spots about our imperfections, sometimes you just have to ask for comments from others. Who to approach? Try your clients/customers, employees, and managers (either those you supervise or those who supervise you). But since it’s hard, try asking for feedback just once a week, or once a month even, depending on how many people are in your professional circle.
Number 10: Check your resolution list monthly
There’s nothing like coming up with a solid list of resolutions, telling all your friends about it…then stuffing it in a drawer or a folder on your desktop…and forgetting about it. The only way you’ll achieve your goals if you remember them and continue to work toward them. One way to keep that list alive? Write a reminder to review it on the first day of each month in your calendar. That way you can check in on what your goals were as of January — and what you still need to do to achieve them.