The San Francisco Gay Men’s Chorus
I know. Its sounds unlikely that the San Francisco Gay Men’s Chorus can actually benefit small business owners but go with me on this.
Just how strong is the buying power of the gay community?
The spending power of Gay Americans is expected to reach over $607 billion in 2007 representing a cumulative growth of 35% (source Witeck/Combs)
87% of Gay Americans are most likely to actively seek out a brand that advertises in gay media (source: Simmons 2000)
81% of Gay Americans are more likely to use the internet to obtain information about goods and services before making a purchase (source: Witek/Combs)
Some history and fun facts about SFGMC
Supporting the Bay Area’s LGBT Community & Its History –
SFGMC is recognized as an historic and highly valued group integrally involved in the evolution of our community from its onset and throughout the years. Thus, everyone involved in the Chorus (business entities, individuals, donors, volunteers, etc., in the largest sense of the word “community”) is supporting the LGBT (Lesbian /Gay/Bi-Sexual/Transgender) Community.
The San Francisco Gay Men’s Chorus has been in existence for over 27 years, making its official debut December 20,1978 garnering numerous awards for its CDs and concerts and rave reviews throughout the world.
SFGMC Membership –
Many of the current members of the Chorus are small business owners.
Business Networking Opportunities –
Every activity of the Chorus – from its concerts to donor appreciation events to committee meetings to informal parties to smaller social gatherings – affords the opportunity for business networking which can result in meeting new potential customers; new suppliers, vendors or service providers; and new peer colleagues to share referrals.
Social Networking Opportunities –
Many small business owners enjoy the functions of the Chorus purely for the social value they afford. The events of the Chorus are very popular and many attendees see attending as a way to see their friends in the community at the same time enjoying the music presented.
Artistic, Cultural and Educational Opportunities –
A small business owner can personally gain new understanding and insight regarding the community’s rich heritage of artistry, culture and history through the experience of Chorus activities.
Advertising Opportunities –
Small businesses can and do participate in the advertising opportunities afforded by the Chorus in its printed programs, on its web sites and in other formats.
Access to Musical Performance –
Small business owners know that they can call upon the Chorus, through its popular SingOut! Program, to provide musical performance for corporate, private or community events. Because of its worldwide recognition, tickets to the SFGMC concerts make wonderful gifts for clients as well.
One such small business owner benefiting from the business resources and opportunities offered by the SFGMC is internationally- known media and education consultant Dr. Betty L. Sullivan of Sullivan Communications, Inc / Betty’s List an online and e-mail communications company located in the Bay area.
Says Betty "I have been a member of the audience of the San Francisco Gay Men’s Chorus since 1994.In 1995, I opened my small company here in the Bay Area and came to realize that SFGMC offered many benefits to help us meet our community service and business goals."
As you can see the SFGMC offers many small business opportunities (and you don´t have to be a Gay owned business to participate) to growing businesses looking to target a vastly influential and active market.
What share of this market are you targeting? How much business do you want to do in this community?
The Gay Audience is more likely to..
"?¢ Dine out at fine restaurants several times per month
"?¢ Buy Real Estate
"?¢ Travel for business as well as pleasure
"?¢ Have more discretionary income
"?¢ Buy from advertisers who target their community
"?¢ Be in a high tax bracket
"?¢ Generally enjoy a more affluent lifestyle
Source-Gay Market Guide 2005
SFGMC Contact info for advertising rates, tickets etc:
Golden Gate Performing Arts, Inc.
1800 Market Street, PMB 100
San Francisco, CA 94102
Box Office: 415-865-ARTS (2787)
Administrative Office: 415-865-3650
Dr. Betty L. Sullivan
Sullivan Communications, Inc / Betty’s List
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