So, you don’t have a pile of money to brand and market your business? Neither do I and countless small businesses across the country. Like you, I have to make the most of every dollar spent to create a look-n-feel for my business and promote it.
Consistency is the greatest brand of them all and the wisest way to spend your marketing dollars. Best of all, it doesn’t add an incremental cost to you current efforts. By consistent, I mean everything you have and offer – font, color, logo, message etc. is consistent. Every time your company is noticed or presented, it looks the same. The message is consistent whenever it´s told – told either in words, pictures, colors, etc. It’s the best way to maximize your marketing dollars and get the most out of your branding efforts.
Jay Lipe gives some expamples of marketing communications to review for consistency and points out a few common things to look for. Enjoy!